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Ultimate Blogging Glossary

Ultimate Blogging Glossary

Like many industries, blogging has its own terminology. Here is a list of many of our blogging terms. Leave me a comment with the ones I've missed.

301 Redirect

A 301 Redirect is a permanent redirect to another URL. A 301 redirect forwards visitors to a new or updated URL.

404 Page

A 404 Page appears when a link is broken and a page can’t be found within an active website.

A/B Testing

A/B Testing is when you try two different things to see which gets the best results.

For example, you may A/B test your email subject line. 25% of your audience will get an email with the subject, “Blogging Terminology,” and 25% will have the subject line, “Blogging Glossary.”

Let's say you want to see which subject line gets the most opens within the first day after you send the email. At the end of the day, your email provider will send an email to the other 50% of your subscribers with the winning subject line.

Above the Fold

Any content a reader can see without having to scroll is called above the fold.

Affiliate Marketing

Affiliate Marketing is a marketing arrangement between a blogger and a retailer. The retailer pays the blogger based on sales generated from ads on the blogger’s website.

In this situation, the blogger is called an affiliate.


Alignment is the placement of text and images on your webpage.

Alternative Text (also called Alt Text)

Alternative Text is a word or phrase that describes an image on the web. Alt text will load even if the image doesn’t load, letting your audience know what the image is supposed to be.


Analytics tracks the traffic on your webpage. It also tells you the demographics of your audience, along with which posts they are interested in. 

There are several analytics tools, but the standard is Google Analytics.

Anchor Text

Anchor Text is the text that is used for a link. For example, Painless Blog Analytics is my other blog. The words “Painless Blog Analytics” is the anchor text.


Archives are all of your older posts.


An Avatar is a photo or image that represents you across your blog and social media.


The Backend of your site is your dashboard.


A backlink is a link on another website that links back to your site. In the anchor text description, I put a link back to one of my other sites. That is a backlink to that site.


Backup is a copy of your blog files. Just like we need to back up the files on our computer in case it crashes, we need to back up our blog too. 


If your blog is blacklisted, it means that it will no longer show up in search engine results. This can happen if there is some kind of suspicious activity on your site.


The Blogosphere is the community of blogs on the Internet.


Branding is a consistent collection of fonts, images, color schemes, and designs you use on your blog. It helps your audience recognize your posts on social media.


Caching is used to make loading web pages more effective.

Call to Action

A call to action (or CTA) is asking your reader to do something. “Sign up here to get weekly updates” and “click here to purchase this course” are both calls to action.


A Category is a grouping of blog posts that are about a similar topic.


CAPTCHA is short for “Completely Automated Public Turing Test To Tell Computers and Humans Apart.”

A CAPTCHA is a security feature for your blog, typically used to prevent SPAM.

It's that thing where you have to click the “I am not a robot” box.

Click Bait

Clickbait is a sensational or misleading headline that doesn't match the content you're blogging about. It's done just to get people to click over to your site.

It's bad. Don't do it.


Comments are thoughts, responses, and opinions that blog readers leave after reading a blog post.

Comment Moderation

Comment moderation is when a blogger approves all comments on their post before that comment is published. This is a way of reducing the number of spam comments you get.


Content is the collection of blog posts on your blog.

Content Marketing

Content marketing is the process of creating quality content designed to bring potential customers to your blog.

Content Management System (CMS)

This is the software that allows you to add and manage content on your site. WordPress is considered a content management system.

Content Upgrade

A content upgrade is an incentive that you give a reader in exchange for signing up for your email list. Typically, the content upgrade is some type of printable.

A content upgrade is also known as a lead magnet or an opt-in.


Cookies are text files with small pieces of data. They're used to identify your computer. They also track, personalize, and save information about each user’s session.


Copyright is the legal ownership of written works, images, and other original material. If you create original content for your site, you have the copyright to that content.

Some people believe that if they find it (images or text) on the internet, they can just copy it and use it on their own sites.

Unless the work has a creative commons license, don't use it. It's bad and could cost you a lot of money if you get caught. Don't do it.

Creative Commons

Creative Commons is a type of copyright license that allows you to use images or text you find on the internet.

Read the license carefully for the work you want to use. Often, the copyright owner will want you to link back to their site.

Child Themes

Child Themes allow you to customize your blog without making changes to your primary or parent theme.

If you are customizing anything on your blog, you need to have a child theme and make those changes in the child theme.

When a parent theme is updated, it will wipe out all of your customizations unless you have it in a child theme.


c-Panel is the tool that most hosting companies provide to allow you to make technical changes to your site.

If you aren't very techy, you probably won't ever use your c-Panel.


CSS stands for cascading style sheet. It is code that is used to style the layout, colors, and fonts on your blog.


Your dashboard is where you access all the tools you need to create and manage your blog. 

Default Theme

The default theme is the theme that your WordPress site has “out of the box.” You can change themes.


Domain Name System is a database that changes your domain name into the IP address of your web server and allows it to be found.

If your hosting company is different than your domain registrar, you'll add a record to the DNS to tell it where your site now lives.

Dofollow Links

A dofollow link is a link that can be crawled by search engines. It indicates that the site being linked to is credible.

Domain Name

A Domain Name is your web address. It is the text you type into the address bar of your browser. 


Draft is a version of a post before it is published.


Embedding is placing content from another website into your own post or page. Often, bloggers will embed a YouTube video in their posts.

Editorial Calendar

An editorial calendar is a way to plan and schedule the content you want to create for your site.

You can use an editorial calendar for blog posts, social media posts, and YouTube videos–basically, any type of content you're creating can be planned and scheduled.

Evergreen Content

Evergreen content is content that will remain relevant over time. A post about how to tie a square knot is evergreen. A post about a holiday or an event is not evergreen.


Excerpt is a few sentences that explains what your blog post is about.

External links

External links are hyperlinks (usually in bold or a different color than the rest of the body) that send your audience to another domain. 


Favicon is an icon you see next to a website name in the address bar at the top of your browser.

Featured Image

A Featured Image is the primary image for your blog posts. It typically appears next to the heading on your home page and on social media posts.


The Footer is the bottom of your blog. Typically, you'll see copyright notice in the footer.

Genesis Framework

Genesis Framework is a framework that allows you to easily build a blog with WordPress.

Group Board

Group boards are Pinterest boards that allow you to collaborate with other bloggers that have niches similar to your own. 

Guest Posting

Guest posting is writing a post for another blog. This is a great way to get backlinks to your site. 


The header is the top portion of a blog. It typically has a tag line and your navigation menu.

Heading Tags (H1, H2, H3, H4, etc.)

Heading tags are basically an outline of your post or page. The H1 tag is the most important. It is the title of your blog post.

The H2 tag is a subheading of H1, H3 is a subheading of H2, and so on.


Homepage is the front page of a blog. 

Host and Hosting

Your Host is a company that literally hosts your blog on their servers. SiteGround and WPOpt are hosting companies.


Short for Hypertext Markup Language, HTML is the programming language used to write web pages.

Hyperlink and Link

Hyperlink is a clickable link within the body of a blog post that will take the reader to another site.


Index is the process of adding your website and its content to search results.


An interlink connects one blog post to another of your blog posts on the same site.

Internal links show your readers other posts on your site that they may be interested in. There are SEO benefits in using internal links.

Keyword or Keyword Phrase

A keyword or keyword phrase is what a person is searching for on the search engine.

Keyword Research

Keyword research is the process of finding what your readers are searching for so that you can ensure that your content answers their questions.

Long Tail Keywords

Long-tail keywords are very specific phrases (usually 4 or 5 words) that people are searching for.

Meta Description

A Meta Description is the HTML tag that’s used to describe the content of a blog post or page to search engines.


Monetization is the process of making money on your blog. There are multiple ways to make money on your blog.

Navigation Menu

Navigation Menu is the menu bar at the top of your blog that contains links to various parts of your site.


Niche is the main topic you will be covering on your blog.

Nofollow Link

Nofollow is a link attribute that prevents links from being crawled by search engines. 


A Page is static–it doesn't change often. Some examples of static pages are your about page, contact page, and legal disclosure page.


A Permalink is a URL of a particular post on your blog.


A pingback (also called a trackback) is a link to your site from another blog.


A Plugin is a bit of software that you can install on your site that adds a specific feature to a blog. 


A Podcast is a digital audio file that is on the internet for downloading. 


A popup is a small window that shows up on your screen when you visit a website. Popups may have different “triggers.” They may show up immediately when you visit the page, or they may show up after you've been on the page for a set number of seconds. Another trigger is when you are about to leave the page.


A Post is an article on your blog.

Post Scheduling

Post Scheduling means scheduling posts ahead of time to be published in the future.

Privacy Statement

A legal statement disclosing what type of information you collect from your audience, how you collect the information, and what you do with the information you collect.

Reciprocal Link

A Reciprocal Link is when bloggers exchange links.

Responsive Design

Responsive Design allows your blog to be readable no matter if it is viewed on a phone, tablet, or PC. 


RSS is short for Really Simple Syndication. This means users can subscribe to a blog feed.

Self Hosted

Self Hosted means you host your blog with a hosting company server.


Search Engine Optimization allows you to get traffic to your blog through Google, Bing, and other search engines.


SERP stands for search engine results page. It's what people see when they search for something.


A sidebar is the side of a blog post where you find social media links, recent posts, ads, etc. 

Social Media Sharing

Posts can be shared on Social Media via various Social Media buttons. 

Static Page

A static page is a page that stays the same and never updates.

Subscriber Opt-In

Subscriber Opt-Ins give your audience the option to join your mailing list.


A tag is similar to a category and is a way to define what your blog post is about.


Theme is a template or layout for your blog. 


The title of a blog post or page.


The toolbar will be along the top of your WordPress dashboard and only appears when you are logged into your website. 


Trackback is an automatic notification sent when a link from your blog has been included in a blog post from an external website.


URL is short for Uniform Resource Locator. This is the address you type in the search bar of your web browser.

Vlog and Vlogger

A Vlog is a video blog, and a Vlogger is a video blogger.


Widgets are housed in the sidebar or footer area. 

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