Easy Blog School

Ultimate Blogging Glossary

Ultimate Blogging Glossary

301 Redirect

A 301 Redirect is a permanent redirect to another URL. A 301 redirect forwards visitors to a new or updated URL.

404 Page

A 404 Page appears when a link is broken and a page can’t be found within an active website.

Affiliate Marketing

Affiliate Marketing is a marketing arrangement between a blogger and a retailer. The retailer pays the blogger based on sales generated from ads on the blogger’s website.


Alignment is the placement of text and images on your webpage.

Alternative Text

Alternative Text is a word or phrase that describes an image on the web. Alt text will load even if the image doesn’t load, letting your audience know what the image is supposed to be.


Analytics tracks the traffic on your webpage. It also tells you demographics of your audience, along with which posts they are interested in. 

Anchor Text

Anchor Text is text used to anchor a URL. It will take you to a different URL.


Archives are all of your older posts that do not appear on your homepage.


An Article is a single blog post on your webpage.


The Audience is the people who click on your posts. 


The Author is the person who wrote the blog post.


An Avatar is a photo or image that represents you across your blog and social media.


Backup is a copy of your blog files. 


A Blacklist is a list of SPAM sites.


The Blogosphere is the community of blogs on the Internet.


Branding is a consistent collection of fonts, images, color scheme, and design you use on your blog. It helps your audience recognize your posts on social media.


Caching is used to make loading web pages more effective.


A Category is a specific term that a blogger files a blog post under. 


A CAPTCHA is a security feature for your blog, typically used to prevent SPAM.


Comments are thoughts, responses, and opinions that blog readers leave after reading a blog post.


Content is the collection of blog posts on your blog.


Cookies are used to identify users and track their access to the server.


Copyright is the legal ownership of written works, images, and other original material. 

Child’s Theme

Child’s Themes are customizable WordPress themes.


C-Panel is the control panel for your web host. This is where you will install WordPress.


CSS is used to style the layout, colors, and fonts on your blog.


Dashboard is where you access all the tools you need to create your blog. 


Domain Name System is a database that changes your domain name into the IP address of your web server and allows it to be found. 

Domain Name

A Domain Name is the name you type into the address bar of your browser. 


Draft is a version of a post before it is published.


Embedding lets you borrow videos and/or graphics from other sites.


Excerpt is a shortened portion of your blog post. 

External links

External links are hyperlinks(usually in bold or a different color than the rest of the body) that send your audience to another domain. 


Favicon is an icon you see next to a website name in the address bar at the top of your browser.

Featured Image

Featured Image is the image that will pull up on your social media sites when a post is shared.


Footer is the bottom of your webpage.


Forms are templates asking for information from your audience that you can insert into posts using plug-ins like WPForms. 

Genesis Framework

Genesis Framework is a framework that allows you to easily build a blog with WordPress.

Group Board

Group boards are Pinterest boards that allow you to collaborate with other bloggers that have niches similar to your own. 

Guest Posting

Guest posting is writing a post for another blog. 


Header is the top portion of a blog.


Homepage is the front page of a blog. 

Host and Hosting

Hosting is a company that allows you to make your website accessible via the internet. SiteGround and Hostinger are Hosting companies.


HTML is the code used to write web pages.

Hyperlink and Link

Hyperlink is a clickable link within the body of a blog post that will take the reader to another site.


Index is how search engines find and display your content in search results. 


Jetpack is a plug-in that enables self-hosted blogs to get the benefits of wordpress.com sites. 


Keywords are words used to describe the content of your blog post.

Meta Descriptions

Meta Descriptions are short descriptions about a blog post. 

Meta Keywords

Meta Keywords are keywords used to describe the content on your blog.

Meta Tags

Meta Tags is a term to describe meta titles, descriptions, and keywords. 

Meta Title 

Meta Title is the title that shows up in the bar at the top of your web browser.

Navigation Menu

Navigation Menu is the horizontal menu bar at the top of your blog. 


Niche is the main topic you will be covering on your blog.


Nofollow is a link attribute which prevents links from being crawled by search engines. 


Page is used for important things that don’t change often like about pages, contact information, and legal disclosures.


A Permalink is a URL of a particular post on your blog.

Pin Scheduling

Pin scheduling is a service offered by certain subscription sites that let you schedule pins on Pinterest in advance.


A Plugin is an added tool on WordPress that adds a specific feature to a blog. 


A Podcast is a digital audio file that is on the internet for downloading. 


A Post is an article on a blog.

Post Scheduling

Post Scheduling means scheduling posts ahead of time to be published in the future.

Privacy Statement

A legal statement disclosing what type of information you collect from your audience, how you collect the information, and what you do with the information you collect.

Reciprocal Link

A Reciprocal Link is when bloggers exchange links.

Responsive Design

Responsive Design allows your blog to be readable no matter if it is viewed on a phone, tablet, or PC. 


RSS is short for Really Simple Syndication. This means users can subscribe to a blog feed.

Self Hosting

Self Hosting means you host your blog with a hosting company server.


Search Engine Optimization allows you to get traffic to your blog through Google, Bing, and other search engines.


Sidebar is the side of a blog post where you find social media links, recent posts, ads, etc. 

Social Media Sharing

Posts can be shared on Social Media via various Social Media buttons. 

Static Page

A static page is a page that stays the same and never updates.

Subscriber Opt-In

Subscriber Opt-Ins give your audience the option to join your mailing list.


A tag is similar to a category and is a way to define what your blog post is about.


Theme is a template or layout for your blog. 


The title of a blog post or page.


Toolbar will be along the top of your WordPress dashboard and only appears when you are logged into your webpage. 


Trackback is an automatic notification sent when a link from yoru blog has been included in a blog post from an external website.


URL is short for Uniform Resource Locator. This is the address you type in the search bar of your web browser.

Vlog and Vlogger

A Vlog is a video blog and a Vlogger is a video blogger.


Widgets are housed in the sidebar or footer area. 


WooCommerce is a plugin that allows you to add a store to your blog.


WordPress.org is a platform you use to run your self-hosted blog.

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