Want to earn more money from your blog? Check out these 5 digital products that can help your bottom line.
Creating digital products to sell on your blog can seem overwhelming, but it doesn’t have to be! There are many options that require little to no design skills–you simply take the information you’ve already published on your blog, and make it pretty using something like Canva. Need ideas? Here are five digital product ideas that will work with your blog, no matter what your niche is or how long you’ve been blogging.
Meal Plans and Shopping Lists
If you’re a food blogger, selling meal plans is a great way to add an extra income stream to your business. You can give a sample meal plan as a freebie/opt-in to get your readers on your email list. Then, send out an email each week and be sure to mention your awesome meal plans and how much time they’re saving everyone!
Turn your most popular posts into meal plans. If your most-visited blog posts are slow cooker recipes, make a slow cooker meal plan. If keto is popular on your blog, create a keto meal plan. Deliver what your audience already loves!
BRAINSTORM: What do your readers want? How can you create a bundle of meal plans, or a meal plan service where your readers pay by the week or month and get a new meal plan delivered every week (or month)? What about shopping lists? Could you create a list of the staples you need for keto?
Cheat Sheets and PDFs
Everyone is obsessed with PDFs! Whether it’s a cheat sheet about adopting a minimalist lifestyle or cooking times for the InstantPot, they go crazy on Pinterest.
Look at the most popular posts on your blog. To do this, go to Google Analytics and select a time frame. I like to look at the past year because trends tend to be seasonal. Though there are exceptions to the rule and anything can go viral at any time, I find that looking at past analytics can give you an indication of what the next year will look like.
Knowing your top ten posts, are there any that match up? If they’re in the same category, you may be able to create a cheat sheet that you use as an opt-in for multiple posts. After you get people on your email list, you can upsell them on a bundle of cheat sheets.
BRAINSTORM: Which posts can you add cheat sheets to? How can you improve your posts with an opt-in? Which topic(s) can you create an entire bundle of cheat sheets for?
If you aren't sure how to create digital products such as these, you'll want to check out Sadie Smiley's Digital Business Bank course where she teaches you step-by-step how to make awesome printables! If you aren't ready for a full-blow course, try her Create a Digital Product 3 Day Challenge.
One of my favorite recurring income streams is a monthly membership! Just think—consistent bank deposits every month.
There are many ways to do a monthly membership. Food bloggers could offer new meal plans every month. Travel bloggers could offer travel itineraries that aren’t available publicly. Organization bloggers could offer new organizational checklists.
Any type of exclusive information you can share, along with printables or even videos, will keep your readers engaged month after month. Make sure what you’re providing is worth the cost of the membership. People love to be part of a club, so give your monthly membership a cool name!
BRAINSTORM: What do your readers need on a regular basis? Why do they need it? How can you convey how awesome it is and tell them why they NEED to sign up for your membership?
PRO TIP: Be sure to load great content ahead of time, just in case something comes up. If you promise to have new content available on the 1st of each month, have it ready at least a week ahead of time, and all scheduled out – the emails and everything! That means if something comes up and you can’t get online, or you just want a break, your members will be taken care of.
OK, I know you’re probably saying, “I don’t have anything to teach anyone!” You may not be aware of just how much knowledge you have in your brain that others would pay for.
Mini courses are a simple way to grow your authority regardless of your niche and help your readers along the way.
Your top posts can give you some great ideas for a mini course. If they’re all about getting out of debt and saving money, your mini course can change your readers’ lives.
If you’re a food blogger, you can teach a course on a variety of topics. A mini course on getting started with keto or the basics of baking or how to use your air fryer could all be helpful to your audience.
Your mini course can consist of you recording a few short videos and adding some cheat sheet When you’re ready, you can funnel them into larger courses.
It doesn’t matter if your topic has been taught before. Think about it this way—readers want to learn from YOU, not from another blogger that they don’t know. Your content and your style are unique which will resonate with your audience.
BRAINSTORM: What do you talk about on your blog that you can expand on? What do you get questions from your readers about most often? How can you help your readers through the next steps to solving those problems?
After you’ve created a couple of mini courses, try a full course! They don’t have to be really long, but they do need to be more in depth than your mini courses.
Think about the problems you help your readers with, and dive deep. If you write about organization or living a minimalist lifestyle, you may want to create a course walking your readers through the steps of purging their junk and organizing each room in their house.
In my opinion, the best courses combine video content and written content. Everyone learns differently, so providing audio and video content as well as written content will be most beneficial for your audience.
PRO TIP: A workbook is a great addition to your course. Each lesson can have a page or two for your students to work through. If you’ve never created a workbook, it’s so easy to do on Canva. They have several workbook templates you can use.
If you really want to impress your students, make your PDFs fillable, so they don’t have to print them unless they want to. You can make PDFs fillable by using PDF Escape.
BRAINSTORM: What are your readers most overwhelmed with? What is something you can take them from ground zero to proficient with?
So, which product will you create?