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4 Simple Blog Branding Basics You Need to Know

My sweet friend Linda McDonald from Life on Summerhill wrote this post for me. She is an awesome designer!

Blog branding is the one thing that sets you apart from others.  It is the color scheme, logo, font, and style of your blog.  Let's break down these four categories and create a beautiful brand for your blog.

blog branding ideas

Blog branding is a visual way to make you stand out from others.  It can set the mood for your internet space and draw people into another world of the topic you wish to share with them. 

Many people find creating a brand easy while others feel something like writer’s block. But I hope to walk you through the steps where you end up with a vibe for your website that not only makes you happy but inspires those who come to visit.

Blog Branding Basics

Before we dive into the details of branding your blog, let's work on finding your style. 

I recommend heading over to Pinterest for ideas.  Just surf and save pins to a board you can name “blog brand ideas.”  Do not think about anything especially what others will think but have fun and shop.

pinterest board for brand ideas


Once you have many ideas placed in your Pinterest blog brand board, you can start going through those pictures and look for commonality like color, theme, and style.

On my board I found the color blue showing up over and over and many vintage items.  Occasionally a pin didn’t fit into the thread, but the main thing is farmhouse, vintage, and the color blue.

I also noticed I gravitated toward “less is more.”  Look at your pins and see if they have lots of stuff or a less is more vibe.  This is important because it will play a part on your logo if you have one.

Okay, write down your list of common elements and now you have your style.  Here is my list, and we will use it as a guide through this tutorial on blog branding. 

  • blues and white
  • less is more
  • farmhouse style
  • vintage

Color Scheme for Blog Branding

I feel like the color scheme of your blog is easy to figure out.  Since you spent time looking at all your fun ideas on Pinterest then you probably see what your favorite colors are. 

Pick two to four colors.  Let me recommend using two colors on your blog and use the other two colors whenever you need additional colors.

You will need additional color for graphics for pins, social media, and other things.

color scheme for blog

After looking back at my pins again I see grey as another color, so my top two colors are blue and white and then another shade of blue and grey are my third and fourth color.  Write down your colors, and let us move on to fonts.

  • dusty blue
  • navy
  • white
  • light gray


This is where knowing if you are a less is more kind of person or a lots of stuff kind of person will help.  Your font can really communicate to readers what they are to receive. 

Let us talk about a brand like Real Simple Magazine for example.

Real Simple Magazine uses a very minimalist clean line font for their cover.  There is a reason why they chose that font, and it is because their audience is there finding tips on organizing, minimalist decorating, cleaning and so much more. 

Basically, they want to show people how to keep things simple.  Even their name gives you a hint.

So, what are you going to help people with on your blog?  On my blog, I am here to help you decorate your farmhouse style home without clutter but using new and old items to give it a cozy warm feeling. 

I went with Old Standard as the font.  This is a clean looking, uncluttered font but has serifs which gives it a more vintage look.

blog brand fonts

Now it is your turn.  Start looking for fonts.  If your blog is about traveling the world, then maybe a clean simple font is perfect for you.  Or if your blog is about raising children, your font might be more whimsical and playful.

Once you have your main font then go pick a second font.  I went with another clean line font with no serifs.  Basically, just straight lines.  I choose Aileron Thin. 

If one of your fonts has a lot of character or a little extra detail, then a thin, clean line font will be a great sister font.  Write down your fonts and let’s move on to a logo for your blog branding kit.

  • Old Standard
  • Aileron Thin


I have a little secret to share.  Did you know you do not have to have a logo?  That is right! 

If you have a great font then that can act as your logo.  On my website at Life on Summerhill, I only have a font as a design or header for my blog.

Honestly, after over five years of blogging I have never found a logo that excited me beyond my blog font and name, so I have no logo. 

But that is not the case for everyone, and you may love logos and want to create one so here is a way to do so.

First make sure your logo communicates that is inside the blog.  For my home décor/DIY blog that attracts anyone who needs help with home improvement or farmhouse vintage style decorating, then a drawing of a farmhouse or vintage tool might be a great logo.

Here is an example I found on Pinterest that would fit a blog like mine.

logo ideas

Also think about a design that incorporates your name.  For example, the logo for an elementary tutoring site could have your name written out with a pencil at the end. 

See how adding the pencil tells someone that this is a tutoring site?  And if the font is child-like, then they really know they are in the right place.

Last, if you are not artistic and need help, you have several options.

Etsy offers both premade logo templates and custom logo design. Canva has a logo maker. You can purchase logo templates from Creative Market. Fiverr also has logo design services, but the results can be hit or miss.

Putting Your Blog Branding Board Together

Here is an image of my blog branding kit for Life on Summerhill. 

blog branding board example

It's nice to have all of your blog branding elements in one place, and a brand board makes this easy!

Here is an example I found on Canva.

blog branding board

Creative Market has brand board templates that you can use on Canva.

Powered by Creative Market


Can you believe we have walked through creating a blog branding kit for your website?  I want to add a few last thoughts when creating your brand design.

First, do not rush this process.  Work on each step with one each day.  Give yourself time to think about it. 

Second, print your colors, font written out with your blog name and logo and place it on a wall so you can look at it for a few days.  If you still love it after three or four days, then you have hit the mark.  If not, tweak it a little and try again.

Last, ask family or friends what they think.  Ask them if they see what your blog is about when they look at the colors, font, and logo design.  This will also help to know if you are on the right track.

I hope this blog branding tutorial has helped you find the perfect mood for your website. 

We would love to know what your blog brand kit turned out to be in the comments.

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