Easy Blog School

How to Promote Your Blog Posts

So, you hit publish. Now what? Knowing how to promote your blog posts is almost as important as knowing how to create quality content on your blog. If you don't share it – who will see it?

My goal is to help you find ways to bring the right people to your blog naturally. Nobody wants a sales pitch – so let's find the ways you can promote your blog organically for quality traffic.

Collage of social media icons for how to promote your blog posts

How to Promote Your Blog

There are many things people say about how to properly promote your blog posts. Over the years, experts have shared a ton of amazing tips for how to get traffic to your site. Neil Patel even has some great tips for how to promote your blog that I love. That said, there are also many things that just aren't shared, or that are talked about too much that isn't relevant to a beginning blogger.

We all can immediately think of using social media and following tips to improve SEO. What you may not think of are the extra things or even the deep specifics within the popular tactics. Hopefully, we can break down some of these things to help you promote your blog easier and with better results.

Start with Sadie's post on how to get traffic to your new blog!

Start Sharing on Pinterest Boards

This is obvious, right? Of course, we all know Pinterest is huge in social media, and when working in most industries with visual products, it is a perfect source for traffic.

But, do you know how to really make the most of Pinterest?

It's not just about a pretty picture. Pinterest has a great place to truly add SEO to your pins and descriptions. This is a driving force for traffic and will help you to build a better profile that Pinterest will push to potential readers.

Screenshot of Pinterest profile

Pinterest is just another search engine

Think of Pinterest as if it is just another version of Google. It is a search engine all by itself. You literally input basic keywords like “best potato soup recipe” and your screen suddenly fills with images of potato soup.

So how does Pinterest choose what shows up in that search? Their algorithm is a combination of two core things.

  1. SEO rich descriptions that include the keywords being searched
  2. The popularity of the pin (aka how many saves it receives)

Additionally, of course, beautiful imagery will be more popular and pinned more than an unclear or off-centered image that doesn't have a clear description. {Check out Sadie's Canva Tutorial for how to make Pinterest images better!}

Pinterest isn't there for us, the blogger. It is and always has been designed for the consumer/reader/viewer to find what they want. Stop being upset when the algorithm changes. Instead, focus on how you can use the changes and make sure your content is truly giving the best options possible.

How can I Be Seen On Pinterest (In a Nutshell)

  • Make sure your individual pins are clear, aesthetically pleasing, and are easy to understand. In this instance, don't post a picture of a mountain leading back to a post about blogging, unless you have an overlay that tells the viewer it is about blogging.
  • Use your account for only the topics you want to reach. Pinterest follows trends and sees what you are searching for. Use your business account for ONLY things associated with the blog/website that you want to be seen for on Pinterest. If you have a food blog, don't use that Pinterest account to search makeup tutorials for your personal use. Keep the board and account very specific to your niche use.
  • Don't spam the boards. While you do want to repin posts from time to time, don't spam your account or other boards with the same pins over and over in a short time period. I will share more in-depth about this later, but just remember it doesn't have to be repinned every day to be seen. Pinterest is about longevity.
  • Make multiple pin images for every post. The more pins you have out there, the more people will see them. Don't pin the same one every time. Instead, make 3-5 minimum per blog post, and then pin those over the course of a few weeks so the same post is being seen, but in a different way.
  • Tailwind is your best friend. Once your site is established and you have Pinterest boards set up, invest in Tailwind for scheduling pins to go out around the clock. It's worth it, and the only scheduler for Pinterest I ever recommend.
Screenshot of Tailwind Account Dashboard

Make sure to read Sadie's tips on how to get more Pinterest traffic to your site!

Facebook Groups

Sure, you want to share to your Facebook page(s), but the real traction on this social media comes from groups. Sadie will be sharing more in-depth posts in the future about how to use them, but I will give you a rundown of basics.

Join Facebook groups in your niche

I have a craft and DIY website. So, while I am not always into make crafts (yes, I know, lol), I do participate in about 15 different groups on Facebook about crafting.

Why? Because that is a free fanbase and free traffic!

Here's the thing – don't join a site and start spamming with your links. Just don't do it. You are not that person and we are not teaching you to be that person. Please, do not embarrass me by doing this!

How to Use Facebook Groups for Traffic

  • Read the group rules before you ever post in the group. In fact, if possible, read them before you ask to join the group. Many groups have a “no bloggers allowed” rule as they do not want to be spammed with our content. Guess what? That's their choice. Don't get bitter, just find better.
  • Interact in the group before you start sharing links – and after you share links. Do not join a group to just link drop. Before you share your first link, scroll through the posts for a few days and interact. Like or comment on posts, ask questions, be a part of the group. Just a few minutes a week can show that you are active without being spammy. Then, and ONLY then, should you share a link to the group.
  • Don't spam the group with links. Okay, yes, it is repetitive, but here is the thing, just because you have interacted some doesn't mean you should then blast the group with dozens of posts a day. Some groups have rules in place for this (only 2-3 per day is average). Other groups don't care, but readers will, and I do. For a small group, 1 every few days is great. In a larger group, 1 per day, and maybe 2 per day depending on the niche.
  • Only offer value to the group. Don't post just any link. Make sure it is topical and relevant, and be prepared to answer questions about your content. Don't drop a link and run. That's just rude.
Screnshot of a Facebook Group

LinkedIn, Instagram, and Twitter – Do they bring traffic?

These are all together because they are hit and miss. It really truly depends upon your niche topic and followers. I have accounts on all three platforms, and I use them, but sparingly and specifically. Let's breakdown when they can and will be good for traffic.

LinkedIn – Primarily for Business Connections

Look at LinkedIn as if it is an online resume where people can click to endorse and say “yep, she knows her stuff”. It is not and never has been intended as a social media platform to promote blog posts on a regular basis for driving traffic.

It is, however, a place to share your credentials and blog posts that are relevant to that subject. Showcase the best of your content there on occasion, but don't start trying to post everything you do on LinkedIn. People aren't looking there to find out how to make a cherry cheesecake. They are, however, looking for future employees or fellow bloggers for networking purposes.

Instagram – Visual Audiences with Low Click Thru Traffic

Instagram is a photo-sharing social media network. The addition of IGTV and Instagram Stories has made it much easier to promote your products and get click-thru to your site. The problem, however, is that it is very specific in nature.

The best blogs to promote on Instagram are going to be in the food, travel, and fashion or beauty industry. Artists do exceptionally well, but your business tips may fall flat.

Should you have and use it? Definitely! Just know that this is unlikely to be the driving force of traffic from social media unless you are in a very specific niche category. Learn about the best methods and hashtags from experts in that field. I am not an expert with Instagram, so would prefer sending you to someone like Elise Darma who has a free Instagram masterclass that has good reviews.

Twitter – We Still Aren't Sure How This Works

Well, that isn't entirely true. Twitter can be great for sharing content, but it too has a very specific focus. Anyone can utilize Twitter for blog traffic, but it does take more time to research and find the right hashtags and groups for promotion.

Don't ignore Twitter, but do spend time researching more about the platform and how to use it. I recommend beginning with this article on how to drive traffic to your blog with Twitter from Social Media Examiner as a good starting place.

Snapchat, Tik Tok, and Youtube – How Can I Promote My Blog Here?

If you are or have a young audience, love singing, and dancing, taking goofy pictures, and don't mind putting yourself out there for potential humiliation down the road – Snapchat and Tik Tok can be useful. If not, have fun with personal use but avoid using it for your business.

Youtube is excellent for traffic from videos on many topics and will be something we talk about in more depth later down the road. If you are making videos now, put them up and check out how to get more traffic to your Youtube videos.

Send in an Email Newsletter

Are you building your email list yet? If not, get started! This is an excellent way to drive traffic to your website naturally and 100% organically. If someone has signed up for your email newsletter, they are wanting the information you send. Take advantage of that!

Our VIP Members will be having some worksheets and specific videos in the coming weeks to cover how to build and use your email newsletter. It's definitely something that is important to learn more about and begin building immediately when you start a blog. Those email subscribers can be constant traffic when all other social media changes.

Some sites send out daily newsletters, and others only once per week or month. How often you send out a newsletter really depends upon your site and readers. I find that a weekly newsletter is more likely to be opened and read than being seen in the inbox every day. Again, you don't want to appear spammy.

Check out Sadie's tips on how to create a free resource library to up your email game.

Smartphone with floating social media icons on top

Check with Blogger “Roundup” Groups

There is a popular option in many online Facebook blogging support groups to share your links to be included in roundups, or lists, on other blogs. This can be a great way to bring traffic and build authority in a niche.

In these groups, a virtual assistant or blogger will post a status something like this:

“I am looking for recipes with beets in the ingredients list, drop a link below if you have a recipe that fits this need. Let me know if I have permission to use your images in collages on my site with this post for promotional purposes.”

In these instances, you can grab links from your site that match their request, and if you are lucky, they will link back to you in an upcoming list of beet recipes they share. This tactic is very popular and a wonderful way to not just bring traffic to your site, but to help build SEO juice and domain authority down the road.

Share with your Network of Bloggers

One of the best ways you can get traffic back to your site is to network with other bloggers. When you build quality friendships and trust with another blogger, they are more likely to share your content on their social channels. This may also be a way to build links back to your content.

A prime example of this is how Sadie and I worked together on our respective blogs before we sold them. We both had our own site and content, but whenever applicable, we linked back to each other.

She had a lot of great “2-ingredient dough” recipes on her site, and I had none. My readers wanted them, but I personally didn't care for it, so instead, I linked back to her recipes as suggestions. I offered my readers something they benefited from and helped her in the process.

Don't use other bloggers. Don't be THAT person. Instead, be a resource and offer help. Get to know them and see how they can benefit from your friendship and networking relationship.

Three Things To Not Use to Promote Your Blog

If I am going to talk about how to promote your blog, I must include things I don't think you should use to promote your blog. One, in particular, is not only against Google's TOS, but it is also just slimy. Not my style and I won't tell you it is okay. The other two can be beneficial, but I find other things a better use of your time.

Don't pay to have your link placed on another site

Look, we are all desperate to have the traffic and make the big money. I get it. Truly, I do. I've had days where only 5 people visited my site and I felt like I would never find success. Guess what? I was wrong. In time, I learned what I needed to do and this was never an option and never will be one for me.

Don't pay someone to link back to you. Never accept offers like that. It's just not okay. Got it? Got it!

Don't add your posts to linky parties

I have done this before. It brought a little traffic, but not worth the time spent or money spent when I paid a virtual assistant to help manage it for me. This was an old school tactic that at one point was really popular. People did check for these regular updates each week, but this was really a thing before social media became an easy way to have all updates at our fingertips.

They served a purpose, but now? Not anymore. It can also be seen as spam from Google if you have link backs from just a select few sites and nobody else, or the bulk from them and nobody else. Just skip it.

What is a linky party? This was a weekly blog post that released on a specific day and time each week where other bloggers could come drop a link on your blog post to their posts on the topic.

Don't waste time on chore threads

Don't shoot the messenger! I've used these in the past, so I am guilty of wasting my time. That's why I can tell you 100% it's not worth it for you.

Chore threads may be a term you aren't familiar with, but they are basically groups of bloggers who like, share, or comment on each other's posts and social media shares in hopes of building traction on those platforms.

The idea is that if you do this and your post has a lot of likes, then Facebook or Instagram will think you are more popular and show your posts more often. It has also been used as a way to make sponsors think your post reached more people than it organically would have otherwise.

Using chore threads is playing a game that really isn't going to benefit you or your site in the long run. Most of the bloggers in these threads are not going to be a fan of your site and your niche normally, which makes them not your target reader. Why waste your time on fake interaction when you can put that time into more and better content?

How to Promote Your Blog Naturally

At the end of the day, if you really want to know how to promote a blog post and get that traffic – it all comes down to one simple phrase.

Start with how to write better blog posts in less time.

Content is King!

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