Pinterest has always been a top source of traffic for the majority of the blogs I own, and I don't see that changing any time soon. While you shouldn't put all your eggs in any one basket, Pinterest is a good one to focus on so today we are going to talk about how to use Pinterest for massive traffic to your blog.
How to Set a Pinterest Account Up for Your Blog
I'm going to give you a step-by-step list on how to set your Pinterest up for success, but I'll also get into each step in detail later on in this post. If you're looking for a brief overview of how to start getting traffic to your blog with Pinterest, here it is.
Pinterest Success Overview
Step 1: Set up a business profile. Go to Pinterest in a new tab to do this.
Step 2: Confirm your website.
Step 3: Use keywords in your profile name, description, and board titles.
Step 4: Create 10 boards related to your niche.
Step 5: Apply for rich pins. You must have blog posts to do this. Go to Pinterest in a new tab to do this.
Step 6: Pin daily. Don't have time to be on Pinterest all day? Use Tailwind.
Step 7: Follow users who follow boards in your niche.
Step 8: Keep pinning consistently.
Step 9: Check analytics, get to know your audience.
Step 10: Collaborate with blogs in your niche via group boards.
Notice something missing from the step-by-step instructions? IMAGES! Pinterest lovvvvves images so much that you need to work on those while you're working on every step.
Learning how to create beautiful images for Pinterest is process and there is a learning curve, but it's not worth getting frustrated over (so don't let this be an excuse you use to not get your blog up and running… yeah, I'm looking at you).
First things first; we will talk about images after we get your Pinterest account set up.
Pinterest Account Set Up
Steps 1 and 2 from above are all done in a new tab on Pinterest. I won't be covering those in more detail because Pinterest does that well. Pause what you're doing and open those links in a new tab to get your account set up.
Action step: add a Pinterest plugin / save button to your blog so readers can pin your content.
Using Keywords on Pinterest
Pinterest is a search engine, just like Google. Well, it's not just like Google, but they're both super powerful search engines that we are using to drive traffic to our blogs!
When you're creating your Pinterest profile, use your name or blog name as your profile name. In your profile description, use keywords that describe what your blog is about and what you'll be pinning. Be sure to add your photo or logo to your profile!
Action step: Set your Pinterest page up using keywords in your profile name, description, and board titles.
How to Create Boards on Pinterest
Now it's time to make your Pinterest page even prettier! I'm not going to go on and on about how to create boards and pin things because it's fairly simple to do. If you're struggling with this step, Quicksprout has an in-depth guide to Pinterest that may be helpful.
To create your first board on Pinterest, click the red circle with the white plus sign to create a board. Then, choose your board name and add at least 10 pins from sites other than yours.
If you sign up for Pinterest and just start flooding the heck out of your feed with pins from your own blog, you're not going to gain any authority and you may even be marked as spam. If you're marked as spam on Pinterest, you're not going to get much – if any – traffic from them.
Action step: Create 10 boards with keyword optimizes titles, with 10 pins each. Make SURE the pins go where they say they are going. Do not pin dead/wrong links.
How to Set Up Rich Pins
When I first learned about rich pins, I was excited to get them set up. Then, I tried to set them up and I got an error message and gave up. I tried again a few months later and I'm glad I did! My traffic increased rather quickly after I got rich pins which is why I recommend setting them up from the beginning.
Step 1: Install the Yoast SEO plugin (it's free). Activate the plugin, go to the “Features” tab, and make sure “Advanced settings pages” are enabled. This enables the meta data Pinterest is looking for with rich pins.
Step 2: Use Pinterest's rich pin validator to validate one of your links. Click “validate”.
Step 3: Pinterest will tell you if your pin was validated, and then give you the option to click “apply” to apply for rich pins.
If for some reason your site wasn't approved, head over to the hustle group and let us know so we can help you figure out why.
Action step: Set up rich pins for your blog.
How Often Should I Pin to Pinterest?
Pinning daily is crucial to your success with Pinterest traffic.
Pinterest is basically a virtual “pin board”. Users scroll through their feeds, pinning images that are interesting to them. Soooo many people use Pinterest – even my teens do! They have beautiful boards full of ideas of DIY projects they'll never do, and recipes they'll never get around to trying, but they are pinning nonetheless. LOL
Using Tailwind to Save Time
While I don't usually use schedulers (not a fan of Buffer, ITTT, etc), Tailwind is the exception because it's so powerful!
I use – and recommend – Tailwind for best results as far as blog traffic from Pinterest goes. You can load up your Tailwind “queue” one day a month and not have to worry about Pinterest again until the next month. This isn't the only way to pin (I do some live pinning from my phone at night, too), but pinning via Tailwind is efficient and brings me tons of blog traffic!
tailwind tutorial video
Character Counts for Pins
- Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
- Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.
Action Step: Sign up for a free Tailwind account and schedule at least 10 pins.
Follow Users in Your Niche on Pinterest
Following other bloggers – and users that follow those bloggers – is a fantastic way to start growing your following on Pinterest. However, before you follow anyone, make sure you followed the above steps and have at least 10 pins on 10 different boards.
If you've been using Pinterest for at least a week or two now, you can also create a board just for your posts (example: a board with just your blog name). Slowly trickle your posts in. If you have a new blog, you can add your posts as soon as they go live. If you have a backlog of 500 posts, add them in slowly.
As you follow others and repin their content (always making sure the links go where they say they're going), you will get more followers. Don't be spammy about following people on Pinterest, and don't expect everyone to follow you back.
My ninja trick for growing my Pinterest account from 0 to 30,000+ in less than a year: Milotree
Action Step: Follow 15 pinners in your niche. Follow 5 new people every day.
Just Keep Pinning, Just Keep Pinning…
Pin consistently using the Tailwind app. You should mostly pin from other sites but you can mix some of your posts in there as well. Do not pin and repin the same posts over and over again, or Pinterest will see you as spam. If you're writing a few posts a week, you should be able to mix those into your Tailwind queue rather easily.
When you're sitting at the doctor's office or in the carpool line, scroll Pinterest and pin a few things.
Checking Pinterest Analytics
I'm not a tech or numbers person, not even a little bit. Even the word “analytics” makes me cringe. However, when it comes to blogging, you have to pay attention to analytics so you know what's working for you and what you need to tweak a bit to get better results.
In the top lefthand corner of your Pinterest profile, you'll see “Analytics”. Click on overview and you'll be taken to this page (above). This will show you the progress you've made over the past few months (or however long – just set the date using the lefthand side bar).
Learn about your audience by clicking “Audience Insights” instead of “Overview” under the Analytics drop-down. This shows you what your audience is interested in, what they're pinning, etc. What does all of this mean? Well, the bigger numbers will be categories you want to continue to pin.
Action Step: Look at your analytics and create a new blog post (and pins) related to your niche, based on what your audience loves.
Collaborating With Bloggers in Your Niche
Finding bloggers in your niche that want to collaborate may seem difficult, but it's not impossible. I have had the best luck finding collaborations by reaching out to bloggers in niche groups that I'm a part of on Facebook.
Action Step: Reach out to at least 3 bloggers today, asking if they'd like to collaborate.
BONUS: Using Videos and Images on Pinterest
You can add videos to Pinterest and Tailwind now (this is in beta as of August 2019)! Video takes your content to the next level with action-packed storytelling, and Pinterest users love it.
Video Best Practices for Pinterest
- Videos should show or teach people how to do something, or inspire people to try something new.
- Hook your viewers immediately, before they have a chance to get bored and click away.
- Don't rely on audio. Many users have their sound off while browsing Pinterest (I know I do), so use text overlays to help convey your message and interest people.
- Use keywords in your titles and descriptions. You can also use hashtags, but don't overdo it. Keyword stuffing and spamming hashtags = not cool.
Pinterest Image Best Practices
Keep your images simple! You don't want to overwhelm pinners – or get lost in the shuffle.
Image Ratios for Pinterest
This information is directly from Pinterest and is accurate as of 2019.
- File type: PNG or JPEG
- Max file size: 32 MB
- Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that's greater than 2:3 might get cut off in people's feeds.
Where to Get Free Stock Images
If you haven't started taking your own photos yet, stock images are perfect to use for Pinterest – but you want to add your own text, and logo and/or website (both optional) to your pins.
I get all of my stock images from unsplash.com.
Adding Text Overlays on Pinterest Images
Text overlay is the copy that goes on your pin image. It makes your pins stand out, and adds context in case the photo isn't enough. Text overlays with the same template, font, and colors are an efficient way to grow your brand. You can use text overlays on any image, even stock images.